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Article Submission Marketing
Article submission marketing is a cost effective and efficient way of driving targeted visitors to your website.
It is usually a lot less expensive then other methods of marketing such as buying pay per click ads or banner space.
Article submission marketing works by writing an article related to the content of your site and submitting it to various article directories.
The articles that you submit need to provide factual information and not sound too much like a sales copy to push visitors to your website, or else it might get rejected by most article directories.
There are many angles that an article can take. For example, it can talk about a problem that people are having, and ways to solve that problem.
It can also provide an overview of the products or services offered by your business, while explaining some of its advantages and strong points.
Some directories do not allow links to be placed inside the article itself, however you can place them in your signature or resource box.
For example if you are in the business of selling laptops, you can write an article reviewing a certain laptop model, and place a link to your business in the resource box.
One of the main advantages of article submission marketing is that it brings high quality visitors to your site. The visitors who have read the article have done so because they are interested in the topic that is being discussed, instead of blindly clicking on a banner because its graphics looked flashy.
Also, you don't have to be a professional writer to have success with article submission marketing. Most articles are written in simple English so that everyone can understand them.
To make your task even easier, there are also tools available online that can submit your article to multiple sites at once.